Minds @ Work

This talent recruitment ad showcases the unique careers and opportunities available at Hearst, using punchy animation and copy to highlight the range of industries and trades at Hearst.

I brainstormed with marketing teams, supervised animation production, and managed stakeholder feedback. Additionally, I collaborated with the copywriter and edited each version of the script.

Creative Director – Judith Bookbinder
Producer – Wade Lew
Animator – Tara Slattery
Copywriter – Wade Lew & Jason McKee