Painting on the Run

This 8-minute step-by-step tutorial guided by Gilbert Maurer, Director and former COO of the Hearst Corporation, demonstrates how easy it is for anyone with an inexpensive paintbox to make beautiful watercolor paintings. Maurer, whose creativity has guided Hearst‘s media properties for more than forty years, has a deep passion for architecture, painting and the arts as demonstrated in this tutorial and watercolor book, art kit, instagram campaign, and exhibition.

I managed pre-production logistics (talent bookings, location scouting, and shoot scheduling) as well as supervised the post production process, providing edits to McConnell/Hauser and managing stakeholder feedback. Additionally, I produced the print and digital materials for Maurer’s supplementary watercolor campaign (book, art kit, instagram, and exhibition).

Creative Director – Judith Bookbinder
Video Director – Lukas Hauser
Associate Producer – Wade Lew
Camera – Claudio Rietti
Sound – Boris Palacios